Moderna Försäkringar

"OJ" Campaign

Moderna Försäkringar
"OJ" Campaign
Based on Moderna’s new positioning strategy and brand platform, we developed a campaign to communicate all their different insurance products. The concept revolves around the word “OJ”, a bother free reaction to bother. It’s all about allowing yourself to live life to the fullest and take the risks you need, knowing that someone has your back.
Based on Moderna’s new positioning strategy and brand platform, we developed a campaign to communicate all their different insurance products. The concept revolves around the word “OJ”, a bother free reaction to bother. It’s all about allowing yourself to live life to the fullest and take the risks you need, knowing that someone has your back.