Friends

Christmas

Campaign

Friends
Christmas
Campaign
While meaning well, adults often belittle violations committed among children. But name-calling is verbal abuse. Lifting someones skirt is sexual abuse. And shoving someone into a locker is physical abuse. By calling these actions by their real names and encouraging adults to take bullying seriously even when it’s uncomfortable, Friends broke through the glitzy Christmas clutter with sober black billboards.
While meaning well, adults often belittle violations committed among children. But name-calling is verbal abuse. Lifting someones skirt is sexual abuse. And shoving someone into a locker is physical abuse. By calling these actions by their real names and encouraging adults to take bullying seriously even when it’s uncomfortable, Friends broke through the glitzy Christmas clutter with sober black billboards.
Friends’ strongest Christmas campaign ever
+52% more in collected funds than 2016's campaign
+438% increase in swish gifts