Stora Enso

Commit to Luxury

Stora Enso
Commit to Luxury
When asked to position Ensocoat as the most luxurious paperboard in the world, without going into technical detail, our angle was to showcase the commitment that goes into creating something truly luxurious. Together with four dedicated artists we got emotional creating “paperboard porn” using the new and improved Ensocoat.
When asked to position Ensocoat as the most luxurious paperboard in the world, without going into technical detail, our angle was to showcase the commitment that goes into creating something truly luxurious. Together with four dedicated artists we got emotional creating “paperboard porn” using the new and improved Ensocoat.

Stora Enso sold so much Ensocoat that they ran out and had to temporarily pause the campaign