Nike x Stadium x Northvolt

Force of Nature

Nike x Stadium x Northvolt
Force of Nature
We launched Stadium and Nike’s collaboration with green battery company Northvolt in the winter of 2021. Mid-pandemic, with temperatures dropping below -20 and daylight being scarce, we lit up an outdoor gym with green energy and created access to sport in a time when consumers need it the most. We also broadcasted a series of training sessions that participants could do from their home or local outdoor gym. With all forces combined, we created the biggest online training event Nike and Stadium have ever done.
We launched Stadium and Nike’s collaboration with green battery company Northvolt in the winter of 2021. Mid-pandemic, with temperatures dropping below -20 and daylight being scarce, we lit up an outdoor gym with green energy and created access to sport in a time when consumers need it the most. We also broadcasted a series of training sessions that participants could do from their home or local outdoor gym. With all forces combined, we created the biggest online training event Nike and Stadium have ever done.

The results:
  • 15 500 Live Stream Participants
  • 998 427 total size of activated community
  • 1,1 million impressions (own channels and catalysts)