Studies show that people who take vacations are healthier, both physically and mentally. After a long pause from traveling due to the pandemic, we assumed many Nordic people were starting to feel deprived and in need of some sun and relaxation. The campaign encapsulated that sense of longing and turned it into a humorous and relatable 360 campaign based around the concept “Acute Holiday Deficiency”. The TVC featured Charlotta Björck, known for her humor program on SVT.