Nike x Stadium x BP

Bromma Girls

Nike x Stadium x BP
Bromma Girls

BP is a football club with a huge equality focus and 1000+ active female players, but a name that literally means “Bromma boys”. We used this contradiction to create a debate about norms and gender equality in sports, positioning BP as a leader within the area, in spite of - and thanks to - the name.

BP is a football club with a huge equality focus and 1000+ active female players, but a name that literally means “Bromma boys”. We used this contradiction to create a debate about norms and gender equality in sports, positioning BP as a leader within the area, in spite of - and thanks to - the name.


9.3 million social media reach
23.2 million total reach
13.9 million earned media reach
0kr media budget