SaveLend

Money Shouldn't Sleep

SaveLend
Money Shouldn't Sleep
Prior to their IPO, SaveLend wanted to draw attention to their investment platform. A majority of Swedes keep their savings in accounts with low or non-existing interest rates. The classic Wall Street quote “Money never sleeps” highlights the fact that money has the potential to work around the clock. But this is only true for invested money. Through this campaign, SaveLend urged savers to wake their money and put it to work.
Prior to their IPO, SaveLend wanted to draw attention to their investment platform. A majority of Swedes keep their savings in accounts with low or non-existing interest rates. The classic Wall Street quote “Money never sleeps” highlights the fact that money has the potential to work around the clock. But this is only true for invested money. Through this campaign, SaveLend urged savers to wake their money and put it to work.

SaveLend’s IPO was oversubscribed with 682 per cent.