Blueair's air purifiers remove 99,99% of pollen in a room, which creates major allergy relief. To get this message our in a sea of clutter, we needed to stand out - to stop the scroll.

A closeup of a human face crying makes us stop and feel something. It's in our basic programming. Based on this insight we created a global campaign to enlighten people about the best way to get rid of pollen indoors, being both dramatic and a little funny at the same time.