Nike x AIK x Stadium
1924 Edition
Nike x AIK x Stadium
1924 Edition
1924 Edition
A century strong, a season stronger. Over 100 years, Allsvenskan has shaped AIK and AIK has shaped Allsvenskan. After more seasons in the top league than any other team, along with the most audience league wins, it’s safe to say that Allsvenskan would not be Allsvenskan without AIK.
To celebrate Allsvenskan's 100 year anniversary, AIK entered the pitch sporting a cup jersey inspired by the one worn by the team in the inaugural year of 1924. The campaign featured a stormy film and photo shoot in a 1920s tower.
We also teamed up with vintage photographer Miles Myerscough Harris (Expired Film Club) to capture the jersey’s on pitch premiere in a fittingly unique fashion: using 100-year-old film and a 127-year-old camera. Highsnobiety highlighted the story on social media.
To celebrate Allsvenskan's 100 year anniversary, AIK entered the pitch sporting a cup jersey inspired by the one worn by the team in the inaugural year of 1924. The campaign featured a stormy film and photo shoot in a 1920s tower.
We also teamed up with vintage photographer Miles Myerscough Harris (Expired Film Club) to capture the jersey’s on pitch premiere in a fittingly unique fashion: using 100-year-old film and a 127-year-old camera. Highsnobiety highlighted the story on social media.
A century strong, a season stronger. Over 100 years, Allsvenskan has shaped AIK and AIK has shaped Allsvenskan. After more seasons in the top league than any other team, along with the most audience league wins, it’s safe to say that Allsvenskan would not be Allsvenskan without AIK.
To celebrate Allsvenskan's 100 year anniversary, AIK entered the pitch sporting a cup jersey inspired by the one worn by the team in the inaugural year of 1924. The campaign featured a stormy film and photo shoot in a 1920s tower.
We also teamed up with vintage photographer Miles Myerscough Harris (Expired Film Club) to capture the jersey’s on pitch premiere in a fittingly unique fashion: using 100-year-old film and a 127-year-old camera. Highsnobiety highlighted the story on social media.
To celebrate Allsvenskan's 100 year anniversary, AIK entered the pitch sporting a cup jersey inspired by the one worn by the team in the inaugural year of 1924. The campaign featured a stormy film and photo shoot in a 1920s tower.
We also teamed up with vintage photographer Miles Myerscough Harris (Expired Film Club) to capture the jersey’s on pitch premiere in a fittingly unique fashion: using 100-year-old film and a 127-year-old camera. Highsnobiety highlighted the story on social media.
Article mentions
Potential article reach
Advertising value equivalency
Total social post reach*
Average social post engagements*
82
538.6M
$5M
2.7M
2K
538.6M
$5M
2.7M
2K
*AIK & campaign partners
Legendz
Brand
Identity
SF Studios
Utvandrarna