Moderna Försäkringar

Stitches of

Motherhood

Moderna Försäkringar
Stitches of Motherhood
Launching Sweden's first insurance product for women giving birth, we needed to inform about the product benefits in a non threatening and graspable way. One million stitches are sown each year in new mothers in Sweden. These stitches were highlighted to symbolize the magnitude of the problem, but also the solution - allowing more mothers access to the care they need.
Launching Sweden's first insurance product for women giving birth, we needed to inform about the product benefits in a non threatening and graspable way. One million stitches are sown each year in new mothers in Sweden. These stitches were highlighted to symbolize the magnitude of the problem, but also the solution - allowing more mothers access to the care they need.