Nike x AIK

Black on Black

Nike x AIK
Black on Black
The campaign established the narrative of AIK as ”the most stylish club in football” as the club’s blacked out kits broke the internet. The release got 2,25 million impressions on retailer Pro Direct’s channels, doubling the previous all time high: the first picture of Ronaldo in a Juventus kit.
The jersey profits raised 140 000 SEK for AIK’s mentor program countering segregation through sports in the Stockholm suburbs.
The campaign established the narrative of AIK as ”the most stylish club in football” as the club’s blacked out kits broke the internet. The release got 2,25 million impressions on retailer Pro Direct’s channels, doubling the previous all time high: the first picture of Ronaldo in a Juventus kit.
The jersey profits raised 140 000 SEK for AIK’s mentor program countering segregation through sports in the Stockholm suburbs.