AIK

Moment

of Truth

AIK
Moment of Truth
AIK had just signed with Nike, the new season was starting and we wanted to make every AIK fan feel that this was a whole new chapter in the club’s history. For the release of the home kit we created a campaign focusing on the moment where play turns deadly serious, when one’s inner beast comes out to fight for the flock. The moment of truth.
AIK had just signed with Nike, the new season was starting and we wanted to make every AIK fan feel that this was a whole new chapter in the club’s history. For the release of the home kit we created a campaign focusing on the moment where play turns deadly serious, when one’s inner beast comes out to fight for the flock. The moment of truth.